Great Expectations: Can the Food Industry Deliver What Today's Consumers Demand?
WHERE: The Mid-America Club, AON Center, 200 E. Randolph, 80th Floor, Chicago
WHEN: Wednesday, November 11, 2015, 8:00 - 10:00 am
A Panel Discussion Hosted by FleishmanHillard
When it comes to food, consumers have high expectations. When it comes to food companies, those expectations can be even higher. And when expectations and experience aren’t aligned, a gap is created that exposes brands to considerable reputational risk.
FleishmanHillard’s Authenticity Gap study measures that gap by examining 150+ brands across 20 industries. The 2015 results have just been released and FleishmanHillard has assembled an exciting panel from all facets of the food industry to explore the findings and discuss the vulnerabilities, implications and opportunities from a variety of perspectives.
Please join CFNN and FleishmanHillard for breakfast and what is sure to be a lively panel discussion moderated by Marjorie Benzkofer, FleishmanHillard’s Global Managing Director of Reputation Management, and featuring:
Dave Grotto, Senior Nutrition Marketing Business Partner, Specialty Channels, Kellogg’s
Jose L. Prado, President, Prado Strategic Consulting and former President, Quaker Oats North America
Darren Selfer, Executive Director, Food and Beverage Industry Analyst, The NPD Group, Inc.
Laura Shulman, Food and Nutrition Practice Leader, FleishmanHillard Chicago
Stacie Sopinka, Vice President, Innovation and Product Development, US Foods
8:00 – 8:30 – Breakfast
8:30 – 10:00 – Panel Discussion / Q&A
CFNN Member Cost: Free! This is a members-only event – become a member here.
RSVP: Please email email@example.com by October 23.